About ── A Gastronomic Innovation Center

Makeat is an innovation, design and product development studio focused on the gastronomic ecosystem. Based in Barcelona, we work at the intersection of thinking, making and experiencing, designing projects that transform ideas into systems, tools and experiences with real impact.

 

We understand gastronomy as a complex, living system where creativity, innovation, science, strategy, operations, technology and emotion coexist. Our work moves between analysis and creation, combining consultancy and design as two complementary ways of approaching the same challenge: understanding reality in depth in order to transform it with purpose.

 

Through Consultancy, we analyse contexts, processes and behaviours to define clear frameworks for decision-making, innovation and growth, and activate this knowledge through workshops, talks and tailored learning formats, designed to share methodology, align teams and open new perspectives. Through Design, we translate those frameworks into tangible solutions (products, tools, devices and experiences) where form, function and narrative are inseparable.

 

We work with materials, technology, processes and people. We collaborate with brands, operators and professionals from food, drinks, science, design and business, acting as a bridge between innovation and real use. From this way of thinking and making, initiatives like Tools by Makeat naturally emerge, expanding the possibilities of gastronomic design through creative tooling.

 

At Makeat, every project is an opportunity to explore new languages, question conventions and design with intention. We think through every detail, every texture, shape, scent and flavour, because we believe that meaningful impact happens when ideas are not only imagined, but carefully built.

| Our Methodologies

At the core of our work are the methodologies that guide how we think and how we build. Food Thinking allows us to approach gastronomy as a living system, connecting culture, context, technique, experience, science, innovation and creativity to develop projects with depth and meaning. FAC.U² structures the journey from analysis to creation, helping us turn understanding into action with clarity and coherence. Together, these methodologies are embedded in every project we develop at Makeat, across both consultancy and design, ensuring that ideas are not only creative, but also solid, intentional and executable.

A02 ── Team
| Juan Umbert
Co-Founder & CEO
| Adrià Colominas
Co-Founder & CTO
| Víctor Echevarria
Head of Strategy
| Alicia Cusco
External Consultant - Catao
| Carlos Clemente
Project Manager
| Pol Bernat
Conceptual Designer
| Chema Ortolano
Head of Consultancy & R&D
| Maria Rodríguez
Head of Communications
| Mariona Prats
Head of Production
| Alex Lahuerta
Creative Designer
| Lucie Levrard
Production Doer
| Samuel Colominas
Graphic Designer
| Marta Florido
Product Designer
| Manuel Mur
Senior Designer
| Javi Albo
Administrative Officer
| Ana de Sousa
A02 ── Our ecosystem

Lasarte | Disfrutar | SIPS |  Macallan | Aethos Mallorca | America’s Cup | Azurmendi | Bellus | Bombay Shapphire | Dewars | Salmón Gurú | Grosvenor House JW Marriot Hotel | Jumpers | Levi’s | Mo Barcelona | Rocambolesc | Moet & Chandon | NeoSpot | Popitas | Bacardi | Lluc Crusellas | Carles Codina (Four Seasons Madrid) | Welbilt | Paradiso | Grupo Esencia | Le Tribute | Miquel Guarro | Hofmann | Mamzel Marbella | Mr. Porter |

THINKERSFOOD UNIVERSE
Dewar’s Grosvenor House WCM

Fairytale Tea Time

| Project info

[ Food Design / UX Design ]

| 3D Render
| 3D Render
| 3D Render
Where tea time meets enchantment.

For Grosvenor House London, JW Marriott, Makeat designed a collection of individual dessert pieces created specifically for the hotel’s iconic themed afternoon teas. The project draws inspiration from the fairy illustrations of Cicely Mary Barker from the 1920s and 1930s, translating their poetic universe into an immersive, edible experience.

Each dessert was conceived as a small narrative fragment. Rather than replicating the illustrations literally, the designs interpret their delicate beauty through texture, colour and form, allowing the visual language of the fairies to emerge subtly in each piece. The result is a series of desserts that feel light, detailed and expressive, inviting guests to slow down and engage with the ritual of tea in a more imaginative way.

 

From an experience design perspective, the collection works as a cohesive system where every element contributes to a shared atmosphere of wonder. The desserts are not isolated objects, but part of a larger storytelling moment that unfolds at the table, transforming afternoon tea into a journey through memory, fantasy and craftsmanship.

| Info

The project celebrates heritage through a contemporary lens, respecting the elegance and nostalgia of the original illustrations while adapting them to the language of modern gastronomy. Tea time becomes a space where tradition and imagination coexist, offering guests an experience that is both familiar and enchanting.

 

Fairytale Tea Time reflects Makeat’s approach to experience design as a way of creating emotional connections through detail, narrative and sensory balance. A project where tea becomes more than a ritual, turning into a moment of quiet magic shaped by design, flavour and imagination.

Careers at Makeat BCN

We work with chefs, brands, and innovators around the world to turn imagination into matter — and we’re always looking for curious, restless minds to join us.

 

We value thinkers who build and makers who think. People who are comfortable with ambiguity, who see both code and cuisine as creative tools.

gestion@makeat.tech
makeat@contact.com

Carrer Ramon Turro, 5,
Barcelona, Spain 08005
+34 646 044 137

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MAKEAT 2026 - All rights reserved