About ── A Gastronomic Innovation Center

Makeat is an innovation, design and product development studio focused on the gastronomic ecosystem. Based in Barcelona, we work at the intersection of thinking, making and experiencing, designing projects that transform ideas into systems, tools and experiences with real impact.

 

We understand gastronomy as a complex, living system where creativity, innovation, science, strategy, operations, technology and emotion coexist. Our work moves between analysis and creation, combining consultancy and design as two complementary ways of approaching the same challenge: understanding reality in depth in order to transform it with purpose.

 

Through Consultancy, we analyse contexts, processes and behaviours to define clear frameworks for decision-making, innovation and growth, and activate this knowledge through workshops, talks and tailored learning formats, designed to share methodology, align teams and open new perspectives. Through Design, we translate those frameworks into tangible solutions (products, tools, devices and experiences) where form, function and narrative are inseparable.

 

We work with materials, technology, processes and people. We collaborate with brands, operators and professionals from food, drinks, science, design and business, acting as a bridge between innovation and real use. From this way of thinking and making, initiatives like Tools by Makeat naturally emerge, expanding the possibilities of gastronomic design through creative tooling.

 

At Makeat, every project is an opportunity to explore new languages, question conventions and design with intention. We think through every detail, every texture, shape, scent and flavour, because we believe that meaningful impact happens when ideas are not only imagined, but carefully built.

| Our Methodologies

At the core of our work are the methodologies that guide how we think and how we build. Food Thinking allows us to approach gastronomy as a living system, connecting culture, context, technique, experience, science, innovation and creativity to develop projects with depth and meaning. FAC.U² structures the journey from analysis to creation, helping us turn understanding into action with clarity and coherence. Together, these methodologies are embedded in every project we develop at Makeat, across both consultancy and design, ensuring that ideas are not only creative, but also solid, intentional and executable.

A02 ── Team
| Juan Umbert
Co-Founder & CEO
| Adrià Colominas
Co-Founder & CTO
| Víctor Echevarria
Head of Strategy
| Alicia Cusco
External Consultant - Catao
| Carlos Clemente
Project Manager
| Pol Bernat
Conceptual Designer
| Chema Ortolano
Head of Consultancy & R&D
| Maria Rodríguez
Head of Communications
| Mariona Prats
Head of Production
| Alex Lahuerta
Creative Designer
| Lucie Levrard
Production Doer
| Samuel Colominas
Graphic Designer
| Marta Florido
Product Designer
| Manuel Mur
Senior Designer
| Javi Albo
Administrative Officer
| Ana de Sousa
A02 ── Our ecosystem

Lasarte | Disfrutar | SIPS |  Macallan | Aethos Mallorca | America’s Cup | Azurmendi | Bellus | Bombay Shapphire | Dewars | Salmón Gurú | Grosvenor House JW Marriot Hotel | Jumpers | Levi’s | Mo Barcelona | Rocambolesc | Moet & Chandon | NeoSpot | Popitas | Bacardi | Lluc Crusellas | Carles Codina (Four Seasons Madrid) | Welbilt | Paradiso | Grupo Esencia | Le Tribute | Miquel Guarro | Hofmann | Mamzel Marbella | Mr. Porter |

THINKERSFOOD UNIVERSE
Bellus Jumpers Disfrutar

The 30th Anniversary Campaign

| Project info

[ Food Design / Product Development ]

| Skecth
| Reder 3D
| Visual
What if, 30 years ago, Jumpers had really been shaped like a frog?

For the visual marketing campaign celebrating Jumpers’ 30th anniversary, the brand decided to revisit one of its original ideas. At the very beginning, Jumpers was imagined not as a star-shaped snack, but as a frog. The campaign was built around a fictional scenario that posed a simple but powerful question: what would have happened if, 30 years ago, Jumpers had actually been produced in the shape of a frog?

That question defined the challenge. Makeat was commissioned to turn this narrative into a tangible, credible object, capable of materialising the idea of the “perfect frog” as if it had truly been possible at the time. Achieving this required an integrated approach combining consultancy and design.

 

From a consultancy perspective, the project began with the development of a bespoke formulation. The existing industrial extrusion process had to be set aside in favour of a KitchenLab-based production context. The goal was not commercial manufacturing, but to create a formulation compatible with 3D moulds, capable of reproducing a complex and recognisable shape while preserving the sensorial identity of the original snack.

|

In parallel, the design process focused on creating the mould that would give form to the frog. Geometry, volume and level of detail were defined in direct response to the behaviour of the formulation itself. The project evolved through an iterative, highly technical process, where formulation and design were developed simultaneously through testing and prototyping until achieving a balance between visual definition, structural stability and brand coherence.

 

The result was a piece developed specifically for communication and brand storytelling, not for mass production. A technically rigorous object that allowed Jumpers to bring a hypothetical past to life and explore its heritage through a contemporary, experimental lens.

 

This project illustrates how Makeat approaches applied consultancy: using formulation expertise, process knowledge and design to turn a narrative idea into a believable reality, where technique serves the concept and the brand’s story is told through precision and experimentation.

Consultancy Related Projects
Jumpers
The 30th Anniversary Campaign
View Project
Careers at Makeat BCN

We work with chefs, brands, and innovators around the world to turn imagination into matter — and we’re always looking for curious, restless minds to join us.

 

We value thinkers who build and makers who think. People who are comfortable with ambiguity, who see both code and cuisine as creative tools.

gestion@makeat.tech
makeat@contact.com

Carrer Ramon Turro, 5,
Barcelona, Spain 08005
+34 646 044 137

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MAKEAT 2026 - All rights reserved