About ── A Gastronomic Innovation Center

Makeat is an innovation, design and product development studio focused on the gastronomic ecosystem. Based in Barcelona, we work at the intersection of thinking, making and experiencing, designing projects that transform ideas into systems, tools and experiences with real impact.

 

We understand gastronomy as a complex, living system where creativity, innovation, science, strategy, operations, technology and emotion coexist. Our work moves between analysis and creation, combining consultancy and design as two complementary ways of approaching the same challenge: understanding reality in depth in order to transform it with purpose.

 

Through Consultancy, we analyse contexts, processes and behaviours to define clear frameworks for decision-making, innovation and growth, and activate this knowledge through workshops, talks and tailored learning formats, designed to share methodology, align teams and open new perspectives. Through Design, we translate those frameworks into tangible solutions (products, tools, devices and experiences) where form, function and narrative are inseparable.

 

We work with materials, technology, processes and people. We collaborate with brands, operators and professionals from food, drinks, science, design and business, acting as a bridge between innovation and real use. From this way of thinking and making, initiatives like Tools by Makeat naturally emerge, expanding the possibilities of gastronomic design through creative tooling.

 

At Makeat, every project is an opportunity to explore new languages, question conventions and design with intention. We think through every detail, every texture, shape, scent and flavour, because we believe that meaningful impact happens when ideas are not only imagined, but carefully built.

| Our Methodologies

At the core of our work are the methodologies that guide how we think and how we build. Food Thinking allows us to approach gastronomy as a living system, connecting culture, context, technique, experience, science, innovation and creativity to develop projects with depth and meaning. FAC.U² structures the journey from analysis to creation, helping us turn understanding into action with clarity and coherence. Together, these methodologies are embedded in every project we develop at Makeat, across both consultancy and design, ensuring that ideas are not only creative, but also solid, intentional and executable.

A02 ── Team
| Juan Umbert
Co-Founder & CEO
| Adrià Colominas
Co-Founder & CTO
| Víctor Echevarria
Head of Strategy
| Alicia Cusco
External Consultant - Catao
| Carlos Clemente
Project Manager
| Pol Bernat
Conceptual Designer
| Chema Ortolano
Head of Consultancy & R&D
| Maria Rodríguez
Head of Communications
| Mariona Prats
Head of Production
| Alex Lahuerta
Creative Designer
| Lucie Levrard
Production Doer
| Samuel Colominas
Graphic Designer
| Marta Florido
Product Designer
| Manuel Mur
Senior Designer
| Javi Albo
Administrative Officer
| Ana de Sousa
A02 ── Our ecosystem

Lasarte | Disfrutar | SIPS |  Macallan | Aethos Mallorca | America’s Cup | Azurmendi | Bellus | Bombay Shapphire | Dewars | Salmón Gurú | Grosvenor House JW Marriot Hotel | Jumpers | Levi’s | Mo Barcelona | Rocambolesc | Moet & Chandon | NeoSpot | Popitas | Bacardi | Lluc Crusellas | Carles Codina (Four Seasons Madrid) | Welbilt | Paradiso | Grupo Esencia | Le Tribute | Miquel Guarro | Hofmann | Mamzel Marbella | Mr. Porter |

THINKERSFOOD UNIVERSE

Edible Experience

| Project info

[Food design / Edible Branding / UX Design]

| Sketch
| 3D Render
| Visual
How do you translate an iconic brand into the language of taste?

This project was conceived as an exercise in edible branding: transforming the DNA of Moët & Chandon Impérial into a precise, refined and fully coherent edible experience. The challenge was not to replicate the brand visually, but to express its identity through flavour, texture and form.

Working across both consultancy and design, Makeat approached the project as a complete system. From a consultancy perspective, the process began with the definition of the flavour profile and the ideation of the perfect pairing, considering different moments of consumption and user contexts. Taste was treated as a strategic tool, requiring analysis, testing and calibration to ensure alignment with the brand’s character and sensorial universe.

 

Multiple prototypes were developed and tested, exploring different formulations and versions in order to select the one that best represented the balance, elegance and freshness associated with Moët & Chandon Impérial. Once the flavour direction was defined, the formulation was adapted and refined to work seamlessly with the selected shape, ensuring consistency between taste, texture and visual expression.

| Info

From a design perspective, the edible piece was conceived as more than a chocolate. Shape, exact weight, surface, colour and finish were designed with the same level of precision expected from the champagne itself. The object functions as a sensorial extension of the brand, where form and flavour reinforce each other rather than compete.

 

The project extended beyond development into production and distribution, with the final product adapted for delivery across different locations in Spain. This required ensuring technical stability, reproducibility and quality control without compromising the sensorial experience.

 

The result is an edible product where consultancy, design, engineering and gastronomy converge. A project that turns brand identity into a tangible experience, allowing Moët & Chandon to be not only seen and celebrated, but truly tasted.

Careers at Makeat BCN

We work with chefs, brands, and innovators around the world to turn imagination into matter — and we’re always looking for curious, restless minds to join us.

 

We value thinkers who build and makers who think. People who are comfortable with ambiguity, who see both code and cuisine as creative tools.

gestion@makeat.tech

Carrer Ramon Turro, 5,
Barcelona, Spain 08005
+34 646 044 137