About ── A Gastronomic Innovation Center

Makeat is an innovation, design and product development studio focused on the gastronomic ecosystem. Based in Barcelona, we work at the intersection of thinking, making and experiencing, designing projects that transform ideas into systems, tools and experiences with real impact.

 

We understand gastronomy as a complex, living system where creativity, innovation, science, strategy, operations, technology and emotion coexist. Our work moves between analysis and creation, combining consultancy and design as two complementary ways of approaching the same challenge: understanding reality in depth in order to transform it with purpose.

 

Through Consultancy, we analyse contexts, processes and behaviours to define clear frameworks for decision-making, innovation and growth, and activate this knowledge through workshops, talks and tailored learning formats, designed to share methodology, align teams and open new perspectives. Through Design, we translate those frameworks into tangible solutions (products, tools, devices and experiences) where form, function and narrative are inseparable.

 

We work with materials, technology, processes and people. We collaborate with brands, operators and professionals from food, drinks, science, design and business, acting as a bridge between innovation and real use. From this way of thinking and making, initiatives like Tools by Makeat naturally emerge, expanding the possibilities of gastronomic design through creative tooling.

 

At Makeat, every project is an opportunity to explore new languages, question conventions and design with intention. We think through every detail, every texture, shape, scent and flavour, because we believe that meaningful impact happens when ideas are not only imagined, but carefully built.

| Our Methodologies

At the core of our work are the methodologies that guide how we think and how we build. Food Thinking allows us to approach gastronomy as a living system, connecting culture, context, technique, experience, science, innovation and creativity to develop projects with depth and meaning. FAC.U² structures the journey from analysis to creation, helping us turn understanding into action with clarity and coherence. Together, these methodologies are embedded in every project we develop at Makeat, across both consultancy and design, ensuring that ideas are not only creative, but also solid, intentional and executable.

A02 ── Team
| Juan Umbert
Co-Founder & CEO
| Adrià Colominas
Co-Founder & CTO
| Víctor Echevarria
Head of Strategy
| Alicia Cusco
External Consultant - Catao
| Carlos Clemente
Project Manager
| Pol Bernat
Conceptual Designer
| Chema Ortolano
Head of Consultancy & R&D
| Maria Rodríguez
Head of Communications
| Mariona Prats
Head of Production
| Alex Lahuerta
Creative Designer
| Lucie Levrard
Production Doer
| Samuel Colominas
Graphic Designer
| Marta Florido
Product Designer
| Manuel Mur
Senior Designer
| Javi Albo
Administrative Officer
| Ana de Sousa
A02 ── Our ecosystem

Lasarte | Disfrutar | SIPS |  Macallan | Aethos Mallorca | America’s Cup | Azurmendi | Bellus | Bombay Shapphire | Dewars | Salmón Gurú | Grosvenor House JW Marriot Hotel | Jumpers | Levi’s | Mo Barcelona | Rocambolesc | Moet & Chandon | NeoSpot | Popitas | Bacardi | Lluc Crusellas | Carles Codina (Four Seasons Madrid) | Welbilt | Paradiso | Grupo Esencia | Le Tribute | Miquel Guarro | Hofmann | Mamzel Marbella | Mr. Porter |

THINKERSFOOD UNIVERSE

The Iconic Fox Dessert

| Project info

[Food design / Edible Branding / UX Design]

| Sketch
| 3D Render
| Visual
An icon that adapts to every city.

For MR PORTER, the cosmopolitan steakhouse concept that brings jet-set flavour to cities such as Amsterdam, Barcelona and London, Makeat developed a bespoke dessert that translates the brand’s iconic fox emblem into an edible object. A sculptural piece designed as a low-poly interpretation of the symbol, where identity takes form through geometry, texture and flavour.

The project was conceived as a hyper-personalised system rather than a fixed design. While the fox remains instantly recognisable, its final expression adapts to each location, mutating in shape, colour or finish to reflect the character, culture and attitude of the city it inhabits. In this way, the dessert becomes a flexible branding device, capable of maintaining a strong global identity while embracing local nuance.

 

From an edible branding perspective, the dessert operates as both experience and narrative. It invites guests to interact with the brand in a direct, sensorial way, turning a graphic icon into a tangible moment at the table. The low-poly language reinforces a contemporary, architectural aesthetic, bridging digital culture and craftsmanship through an object designed to be consumed.

| Info

Beyond its role as a dessert, the piece functions as a souvenir of place and experience. Guests can enjoy it as part of the dining ritual or take it away, allowing the brand to extend beyond the restaurant space and into memory. Identity becomes something that travels not as a logo, but as an experience shaped by context.

 

The Iconic Fox Dessert reflects Makeat’s approach to edible branding as a tool for translating identity into adaptable systems. A project where form, concept and context work together, proving that a strong icon can evolve without losing its essence when design is approached with intention and precision.

 

Careers at Makeat BCN

We work with chefs, brands, and innovators around the world to turn imagination into matter — and we’re always looking for curious, restless minds to join us.

 

We value thinkers who build and makers who think. People who are comfortable with ambiguity, who see both code and cuisine as creative tools.

gestion@makeat.tech

Carrer Ramon Turro, 5,
Barcelona, Spain 08005
+34 646 044 137