About ── A Gastronomic Innovation Center

Makeat is an innovation, design and product development studio focused on the gastronomic ecosystem. Based in Barcelona, we work at the intersection of thinking, making and experiencing, designing projects that transform ideas into systems, tools and experiences with real impact.

 

We understand gastronomy as a complex, living system where creativity, innovation, science, strategy, operations, technology and emotion coexist. Our work moves between analysis and creation, combining consultancy and design as two complementary ways of approaching the same challenge: understanding reality in depth in order to transform it with purpose.

 

Through Consultancy, we analyse contexts, processes and behaviours to define clear frameworks for decision-making, innovation and growth, and activate this knowledge through workshops, talks and tailored learning formats, designed to share methodology, align teams and open new perspectives. Through Design, we translate those frameworks into tangible solutions (products, tools, devices and experiences) where form, function and narrative are inseparable.

 

We work with materials, technology, processes and people. We collaborate with brands, operators and professionals from food, drinks, science, design and business, acting as a bridge between innovation and real use. From this way of thinking and making, initiatives like Tools by Makeat naturally emerge, expanding the possibilities of gastronomic design through creative tooling.

 

At Makeat, every project is an opportunity to explore new languages, question conventions and design with intention. We think through every detail, every texture, shape, scent and flavour, because we believe that meaningful impact happens when ideas are not only imagined, but carefully built.

| Our Methodologies

At the core of our work are the methodologies that guide how we think and how we build. Food Thinking allows us to approach gastronomy as a living system, connecting culture, context, technique, experience, science, innovation and creativity to develop projects with depth and meaning. FAC.U² structures the journey from analysis to creation, helping us turn understanding into action with clarity and coherence. Together, these methodologies are embedded in every project we develop at Makeat, across both consultancy and design, ensuring that ideas are not only creative, but also solid, intentional and executable.

A02 ── Team
| Juan Umbert
Co-Founder & CEO
| Adrià Colominas
Co-Founder & CTO
| Víctor Echevarria
Head of Strategy
| Alicia Cusco
External Consultant - Catao
| Carlos Clemente
Project Manager
| Pol Bernat
Conceptual Designer
| Chema Ortolano
Head of Consultancy & R&D
| Maria Rodríguez
Head of Communications
| Mariona Prats
Head of Production
| Alex Lahuerta
Creative Designer
| Lucie Levrard
Production Doer
| Samuel Colominas
Graphic Designer
| Marta Florido
Product Designer
| Manuel Mur
Senior Designer
| Javi Albo
Administrative Officer
| Ana de Sousa
A02 ── Our ecosystem

Lasarte | Disfrutar | SIPS |  Macallan | Aethos Mallorca | America’s Cup | Azurmendi | Bellus | Bombay Shapphire | Dewars | Salmón Gurú | Grosvenor House JW Marriot Hotel | Jumpers | Levi’s | Mo Barcelona | Rocambolesc | Moet & Chandon | NeoSpot | Popitas | Bacardi | Lluc Crusellas | Carles Codina (Four Seasons Madrid) | Welbilt | Paradiso | Grupo Esencia | Le Tribute | Miquel Guarro | Hofmann | Mamzel Marbella | Mr. Porter |

THINKERSFOOD UNIVERSE

Fitkitchen Workshops

| Project info

[Workshop]

Turning product knowledge into shared understanding and actionable insight.

For Welbilt Iberia, Makeat conceptualised and executed a series of workshops aimed at introducing the FIT Kitchen system to different hospitality professionals. The project was designed not as a product presentation, but as a consultancy-driven experience focused on understanding real user needs while positioning the system through relevance rather than features.

The workshops were structured as immersive working sessions where the FIT Kitchen system was explained in depth: how it works, what problems it solves and how it responds to the operational pains faced by different professional profiles. The objective was to translate a complex technical system into a clear, usable narrative aligned with the reality of its users.

 

Beyond explanation, Makeat designed and facilitated a set of tailored dynamics to activate participation and extract insight. These exercises were conceived to capture how each profile perceived their challenges, priorities and expectations, generating qualitative data directly from the people the system is designed for.

|

From a consultancy perspective, the project extended into analysis and synthesis. The data collected during the workshops was structured, analysed and translated into clear conclusions, allowing the Welbilt team to better understand the needs, language and decision drivers of each target user group. Particular attention was given to identifying key concepts and words that resonated with each profile, supporting more precise and effective communication.

 

Welbilt · FIT Kitchen Workshops reflects Makeat’s approach to consultancy as a bridge between technology and people. A project where learning, listening and analysis work together to transform product knowledge into strategic clarity, enabling brands to communicate with relevance, precision and confidence.

Careers at Makeat BCN

We work with chefs, brands, and innovators around the world to turn imagination into matter — and we’re always looking for curious, restless minds to join us.

 

We value thinkers who build and makers who think. People who are comfortable with ambiguity, who see both code and cuisine as creative tools.

gestion@makeat.tech

Carrer Ramon Turro, 5,
Barcelona, Spain 08005
+34 646 044 137