About ── A Gastronomic Innovation Center

Makeat is an innovation, design and product development studio focused on the gastronomic ecosystem. Based in Barcelona, we work at the intersection of thinking, making and experiencing, designing projects that transform ideas into systems, tools and experiences with real impact.

 

We understand gastronomy as a complex, living system where creativity, innovation, science, strategy, operations, technology and emotion coexist. Our work moves between analysis and creation, combining consultancy and design as two complementary ways of approaching the same challenge: understanding reality in depth in order to transform it with purpose.

 

Through Consultancy, we analyse contexts, processes and behaviours to define clear frameworks for decision-making, innovation and growth, and activate this knowledge through workshops, talks and tailored learning formats, designed to share methodology, align teams and open new perspectives. Through Design, we translate those frameworks into tangible solutions (products, tools, devices and experiences) where form, function and narrative are inseparable.

 

We work with materials, technology, processes and people. We collaborate with brands, operators and professionals from food, drinks, science, design and business, acting as a bridge between innovation and real use. From this way of thinking and making, initiatives like Tools by Makeat naturally emerge, expanding the possibilities of gastronomic design through creative tooling.

 

At Makeat, every project is an opportunity to explore new languages, question conventions and design with intention. We think through every detail, every texture, shape, scent and flavour, because we believe that meaningful impact happens when ideas are not only imagined, but carefully built.

| Our Methodologies

At the core of our work are the methodologies that guide how we think and how we build. Food Thinking allows us to approach gastronomy as a living system, connecting culture, context, technique, experience, science, innovation and creativity to develop projects with depth and meaning. FAC.U² structures the journey from analysis to creation, helping us turn understanding into action with clarity and coherence. Together, these methodologies are embedded in every project we develop at Makeat, across both consultancy and design, ensuring that ideas are not only creative, but also solid, intentional and executable.

A02 ── Team
| Juan Umbert
Co-Founder & CEO
| Adrià Colominas
Co-Founder & CTO
| Víctor Echevarria
Head of Strategy
| Alicia Cusco
External Consultant - Catao
| Carlos Clemente
Project Manager
| Pol Bernat
Conceptual Designer
| Chema Ortolano
Head of Consultancy & R&D
| Maria Rodríguez
Head of Communications
| Mariona Prats
Head of Production
| Alex Lahuerta
Creative Designer
| Lucie Levrard
Production Doer
| Samuel Colominas
Graphic Designer
| Marta Florido
Product Designer
| Manuel Mur
Senior Designer
| Javi Albo
Administrative Officer
| Ana de Sousa
A02 ── Our ecosystem

Lasarte | Disfrutar | SIPS |  Macallan | Aethos Mallorca | America’s Cup | Azurmendi | Bellus | Bombay Shapphire | Dewars | Salmón Gurú | Grosvenor House JW Marriot Hotel | Jumpers | Levi’s | Mo Barcelona | Rocambolesc | Moet & Chandon | NeoSpot | Popitas | Bacardi | Lluc Crusellas | Carles Codina (Four Seasons Madrid) | Welbilt | Paradiso | Grupo Esencia | Le Tribute | Miquel Guarro | Hofmann | Mamzel Marbella | Mr. Porter |

THINKERSFOOD UNIVERSE

Iconic Lollipop

| Project info

[Food product / Food design / Edible Branding / UX Design]

| Sketch
| 3D Render
| Visual
A playful twist on an iconic label.

For the launch party of the Back from Summer collection by Aitana, Makeat developed a fully customised edible piece for Levi’s, transforming one of the brand’s most recognisable elements, the red tab, into a small, playful and sensorial object.

The project was conceived as an exercise in edible branding, where identity is not only seen, but experienced. Beyond the visual translation of the brand into a lollipop format, the challenge lay in designing an object capable of carrying meaning, emotion and use within a celebratory context, without losing coherence with Levi’s universe.

 

Working from both the design and consultancy departments, Makeat approached the project as a system rather than a standalone object. From consultancy, we led the formulation of the recipe, carefully defining flavour profile, texture, colour and stability to ensure that the final product was not only visually aligned with the brand, but also technically viable, pleasant to consume and consistent at scale. The recipe was designed to support the concept: light, joyful and instantly recognisable, evoking the carefree spirit of summer while remaining refined and intentional.

| Info

From a design perspective, the lollipop became a micro-branding device. A small-format object capable of condensing identity, playfulness and celebration into a single gesture. Its form, colour and sensorial qualities were developed to function naturally within the event environment, acting as both a visual cue and an experiential detail that reinforced the narrative of the collection launch.

 

Iconic Lollipop is an example of how Makeat bridges strategic thinking and tangible design. A project where consultancy and design work together to translate brand values into edible experiences, proving that even the smallest object can carry identity, intention and meaning when designed as part of a coherent system.

Careers at Makeat BCN

We work with chefs, brands, and innovators around the world to turn imagination into matter — and we’re always looking for curious, restless minds to join us.

 

We value thinkers who build and makers who think. People who are comfortable with ambiguity, who see both code and cuisine as creative tools.

gestion@makeat.tech

Carrer Ramon Turro, 5,
Barcelona, Spain 08005
+34 646 044 137